How to Turn Wedding Testimonials Into Bookings
You’ve done the work.
The flowers were perfect, the photos were dreamy, the day ran seamlessly and your couple left you a glowing review.
Now what?
Most wedding suppliers stop there, screenshot, post once, move on. But testimonials aren’t just lovely words to make you feel proud (though you should be proud). They’re sales tools that build trust, emotion, and credibility faster than any advert ever could.
Here’s how to take those kind words and turn them into real-life bookings.
Share them while the story’s still warm
The best time to share a review is right after the wedding — when your audience can still feel the emotion of that day through your content.
Pair your testimonial with a beautiful image, behind-the-scenes clip, or detail shot. Tell a short story that links the words to the visual:
“Emma dreamed of a candle-lit barn that felt relaxed but romantic. Seeing her message after the day made my week:
‘You completely brought our vision to life — it was beyond perfect.’”
Adding context turns a nice comment into a narrative. And stories are what couples remember.
Add testimonials everywhere couples make decisions
Think beyond social media. Your reviews should be woven through every stage of your enquiry journey:
On your homepage to create trust at first glance.
Next to your pricing or brochure link to reassure them it’s worth it.
On your contact page to nudge them from “thinking about it” to “sending the enquiry.”
Inside automated enquiry replies or your welcome email to add a human touch straight away.
Tip: use short, emotion-led snippets — “felt effortless,” “everything we hoped for,” “made us feel so calm.”
Use your clients’ words in your own marketing copy
You don’t have to guess how couples describe you — they’ve already told you! Read through your reviews and look for recurring words or phrases. These are clues to your messaging.
If couples keep saying “relaxed,” “personal,” or “felt like friends,” make sure those words appear on your website and in your social captions.
You’ll instantly attract more people who want that same experience.
Their language is your marketing goldmine.
Turn testimonials into Reels, posts & stories
Reviews don’t need to be static. Bring them to life:
Reel idea: Record yourself reading a client review aloud over footage of that wedding.
Carousel idea: Page 1 — “What our couples say…” followed by a few slides of quotes and photos.
Story idea: Share a quick voiceover with a “thank you” message and tag the couple (with permission).
It’s social proof — but make it social. Read more about here ways to Repurpose Testimonials into Social Media Content
Make it easy for future couples to picture themselves in that story
The magic of testimonials is relatability. When a couple reads about someone just like them — same worries, same dreams, same kind of wedding — it builds instant trust.
Add a short sentence before or after each review that paints that connection:
“Hannah and Dan wanted a Yorkshire barn wedding that felt like a weekend away with friends.”
It helps potential couples think, “That’s exactly what we want.”
Keep asking — and make it easy
You can’t use reviews you never get.
The best way to collect consistent feedback is to ask every couple while they’re still on cloud nine.
Your testimonials are more than proof that you did a great job — they’re stories of trust, joy and connection. When you use them intentionally, they become one of the most powerful (and free!) marketing tools in your business.
Final Thoughts
So don’t let those kind words gather digital dust — share them, repurpose them, and let them work for you.
Because every glowing review has the potential to spark the next “We’d love to book you!” email.
Need help refining your digital marketing?
Get in touch! I’d love to support your wedding business to thrive online.
Marketing Related Articles
