5 Ways to Repurpose Testimonials into Social Media Content
You’ve done the hard part — you’ve created something amazing, your couple loved it, and they’ve left you a glowing review (yay!).
But instead of letting that testimonial sit quietly on Google or Bridebook, let’s make it work for you.
Testimonials aren’t just nice words — they’re your best-performing marketing content waiting to happen. Here’s how to turn them into posts, Reels and stories that attract your next dream couples.
1. Turn Testimonials into Reels or Short Videos
People trust faces more than text — so bring your reviews to life on camera.
Here are a few ways to do it:
Read it aloud while showing clips or photos from that couple’s wedding.
Overlay it as text on a behind-the-scenes video (think flowers being arranged, a confetti toss, or a venue reveal).
Voiceover idea: “When I read this message from Emma & Tom, I nearly cried…” followed by their words.
It’s social proof, but personal — and it makes followers feel like part of the moment.
Bonus tip: Add subtle background music and an overlay like “Real words from real couples” for extra emotional pull.
2. Create Carousel Posts That Tell a Story
Instead of dropping one long review into a caption, break it up visually.
Slide 1: “What our couples say…”
Slides 2–4: Pull out short, emotive quotes — “It felt effortless,” “We didn’t have to worry about a thing,” “You made our vision come to life.”
Slide 5: Add a photo of the couple or a simple call-to-action: “If you’d love your wedding to feel this relaxed, enquire today.”
It’s quick, visually engaging, and gives followers a full story in seconds.
3. Use Snippets in Your Captions (and Pair with Storytelling)
Testimonials make brilliant caption openers. Start with a line from your couple, then share a little context behind it:
“She made us feel so calm on the day.”
This couple wanted their morning to feel relaxed and unhurried, so I built extra time into their schedule and prepped their styling early.
It turns a review into a story — and stories sell.
You could even make this a monthly feature: “Kind Words Wednesday” or “Real Wedding Review of the Month.”
4. Turn Them Into Instagram Story Highlights
Stories disappear after 24 hours — but Highlights don’t! Create a highlight titled “Love Notes,” “What They Said,” or “From Our Couples.”
Every time you receive a new review, share a short story or video and save it there. Future couples can browse real words from real people anytime — it’s like a living portfolio of trust.
Pro tip: Add some pretty highlight icons that match your brand colours so it all feels polished and intentional.
5. Use Testimonials Across Platforms
Once you’ve shared your reviews on Instagram, don’t stop there! Repurpose them across your other marketing touchpoints:
Turn a few into Pinterest graphics or quote pins.
Use them in LinkedIn posts about your business journey (great for networking with venues and other suppliers).
Add them to email newsletters as mini success stories.
You’ve already done the work — now make sure every platform benefits from it.
Let your testimonials show the heart of what you do — and you’ll attract more couples who value exactly that.
And if you’d like a hand building a social content plan that turns reviews into consistent bookings, I’d love to help.
Final Thoughts
Your clients’ words are your most powerful marketing tool — because couples trust each other more than ads.
So, don’t just screenshot and forget about them. Reuse them, reshape them, and retell them.
Need help refining your digital marketing?
Get in touch! I’d love to support your wedding business online.
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