SEO & Website Design for K&Co Events
K&Co Events is a Yorkshire-based weddings and events styling and décor hire company specialising in bespoke, design-led wedding and event experiences. They offer everything from elegant tablescapes to full venue transformations, with a keen eye for detail and a passion for creating stylish, cohesive settings.
The website was handmade and lacked strategic keyword integration, falling short of the luxurious aesthetic their clients experienced. It also wasn’t optimised for search engines, resulting in missed opportunities for valuable organic traffic.
To address these challenges, we took a collaborative approach to redesigning the website and boosting its SEO performance:
Keyword Research
Working closely with the client, we identified keywords that aligned with their target audience and services. The goal was to rank for terms that reflected the luxury brand and attracted ideal wedding and events clients.
To elevate K&Co’s online presence, I crafted SEO-focused, engaging copy that reflected their luxurious, design-led approach to wedding and event styling. The content was written in a tone that matched the brand’s personality—elegant yet approachable—ensuring it resonated with their ideal clients across Yorkshire.
Key improvements included:
Local SEO Optimisation: Content and keywords were tailored to attract couples searching for wedding styling services in specific areas, such as West Yorkshire, Keighley, and surrounding locations
Venue-Specific Portfolio Pages: Dedicated pages were created to showcase K&Co’s work at popular local venues, helping boost search visibility for venue-specific queries and strengthening their presence in the regional wedding market.
Refined Page URLs: URLs were made more descriptive and keyword-rich to support better search engine performance.
Enhanced Meta Descriptions: Compelling, relevant summaries were written for each page to improve click-through rates and on-page SEO.
Strategic Keyword Integration: Keywords were seamlessly incorporated into the content to boost rankings without affecting readability or tone.
Targeted Page Development: Additional pages were created around specific services and locations to capture a broader range of search terms and increase organic traffic.
The result is a well-structured, beautifully branded website that not only showcases K&Co’s expertise but also performs strongly in local search results.
Website Redesign
We made the decision to rebuild the site on Wix to ensure it would be easy for the client to manage moving forward, given their limited website experience. Although the original site was on a different platform, we migrated the content and structure to Wix while retaining key elements (particularly the homepage) to preserve existing traffic and SEO performance.
This approach allowed us to create a modern, user-friendly site that reflects the luxury brand without compromising visibility.
Key improvements included:
Improved User Experience (UX): Streamlined navigation and a smooth enquiry process made it simple for clients to browse services and get in touch.
SEO-Focused Content: Introduced keyword-optimised copy throughout the site to boost search rankings and attract the ideal audience.
User-Friendly Backend: Designed the site to be easy for K&Co to manage and update independently, without compromising the visual style or functionality.
The result is a website that blends performance, usability, and visual appeal, perfectly tailored to meet K&Co’s needs.
Results
Following the launch of the redesigned website, K&Co saw an immediate uplift in performance:
Increased Local Visibility: K&Co now ranks in the top 20 for targeted local keywords such as wedding styling West Yorkshire and event décor hire near me, helping attract more enquiries from couples in their key service areas.
Improved User Journey: The new layout offers clear navigation and a simplified enquiry process, making it easy for potential clients to explore styling options and get in touch.
Elevated Brand Image: The refreshed design captures the luxurious, design-led aesthetic K&Co is known for, strengthening their presence in the high-end Yorkshire wedding market.
“The new site site now truly reflects my style, my brand, and the heart I put into every wedding and event. Thank you for bringing it to life so beautifully and making it perform so well”
Katie - Owner